The Complete Secret to Marketing:
1. Who is my Target Customer?
2. How Can I Reach Him?
The internet is a powerful medium for consumers to find and meet you. Simply put, your marketing efforts should target the customer who is interested in what you offer. First, consider the common attributes of your target visitor - the customer who needs your product or service - based on the visitor's age, geographic location, income, gender, special interest and their defined needs.
Understanding your target audience will provide inspiration for a website design that will stimulate your visitor's interest to learn more about your company or organization and its products & services. Good design will encourage them to stay and learn more about the solutions you offer to meet their needs.
The Challenge
Define your business goal and what action you want your visitor to take.
Your website must include an introduction, explanation of your product and services, how your company meets their needs or solves their problem, and ask the visitor to take the desired action. This action may be to make a visit to your retail store, purchase a product online, schedule an appointment, donate to your organization, join your association or otherwise complete the purpose of their visit.
Think of your website as a map to a destination. Define the purpose of their visit to your website, and ask them to take the desired action in order to arrive at the destination that fulfills their need.
Basics of good web design will focus on:
- Getting your company found. The best website in the world is ineffective if your audience can't find you.
- Easy and intuitive navigation. If visitors can't find what they're looking for, they will promptly leave your site, and you've lost your customer.
- Information. The primary reason for using the internet is for research. Provide quality content and you become the expert in your field.
- Appealing visual design is the number one reason shoppers buy from a website. 46% of respondents in an Overture poll stated they decided which company to buy from because they were visually stimulated by the look, feel and design of their website. Image is everything.
- Encourage the visitor to take the desired action
What is A WEBSITE THAT WORKS? This is how we describe the ultimate website that we build for your business; a website that identifies your target customers, employs marketing strategies to help them find you, incorporates a visually stimulating design, contains information matching your visitor needs, encourages visitors to stay on your site to learn more about your company, your products and your services, and that results in the defined goal of your website:
Visitor Action Results in a
Business Transaction
We identify the goals of your website and the action you want your visitor take. We use these elements to tailor a website that meets your visitor needs AND will allow future growth and marketing of your company through your internet presence.
Web Savants will provide you with A WEBSITE THAT WORKS.
"My business is so unique, I couldn't possibly market it via the internet. Why should I consider a website?"
We've heard this story many times, however 71% of all internet users MAKE PURCHASES ONLINE. (USPS, March 2007) If your business does not have a web site to market and sell your goods and services, you're missing out on a large part of your potential customer base.
Don't have a DOMAIN NAME yet?
We're offering a special deal for a limited time - GET A FREE DOMAIN NAME (yourname.com) with every website we build for you.
Web Savants offers simple pricing that suits any budget. Get WEB DESIGN PRICING AND DETAILS ⇒
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A WEBSITE THAT WORKS
Through years of web development for a range of clients, we use a combination of strategies to provide you with an attractive website that uses both simple and complex strategies combining marketing concepts and
WEBSITE DEVLOPMENT
The color & design of your website should convey your business image and target the needs of your particular visitor. We work within your budget to provide A WEBSITE THAT WORKS - a design that fits you now and can grow with your business or organization in the years to come. A flexible design with content that you can access, update and change at any time.
INTERNET MARKETING
ONCE YOU HAVE A WEBSITE, HOW WILL PEOPLE FIND YOU? We employ numerous strategies in design, search engine optimization and online marketing programs to help make sure your website is found by your customer, then through effective design - with your goals in mind - help produce the results you're looking for:
-Sales Leads
-Image Building
-Online and/or Offline Sales
-Constant Customer/Client Contact
Programs
-Online Data Collection & Archiving
-Permission Based Marketing
-Search Engine Optimization
OTHER SERVICES
-Paid advertising website account management
-REAL TIME visitor tracking, traffic monitoring & site statistics
-Graphics Design
-Marketing & Advertising Consulting
-Desktop Publishing
-Print Advertising
Why use WEB SAVANTS?
Creativity
We pride ourselves in creating attractive websites with congruent flow, optimized text and call to action.
Design & Innovation
Your website should reflect your business image. We only use proven technologies and simple, straight-forward design strategies. We build a website that is accessible to all your visitors and optimized to be found by search engines.
Value & Cost-Effectiveness
Competitors simply cannot match our pricing for the quality, design strategies and value we provide.
Timeliness & Efficiency
We take pride in completing your project efficiently and on time. We realize that once you're ready to start your web project, we should be too.
Client Satisfaction
We offer a 30-day satisfaction guarantee. If you're not happy with the
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Thank you, you are my most best, favorite web guru.
-Herb
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design we provide, we will make you happy or gladly refund your money.
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