Newsletters provide a means of keeping in contact with your visitors. Promote new products, announce sales events, share industry news or tips about your area of expertise. Newsletters help build a relationship between you and your customer, client or contacts.
To assure compliance with privacy standards, the newsletter setup requires opt-in registration for permission based marketing. We recommend you plan for newsletter content and send out newsletters on a regular basis, whether it be weekly, monthly, quarterly or yearly. Create a plan, and stick to it. Past issues of your newsletter remain available on your website so that new subscribers can access them indefinitely. This means you don't have to re-create the content and can let your imagination run wild with the ways you can maintain contact and promote your business or organization.
